NAKED YOU. POWERFUL YOU.
Naked is a powerful smoothie that gives a nutritious boost. People in the UK know the smoothies from great deals at the grocery stores, but they don’t have an emotional connection with the brand. There is no brand preference or loyalty. That’s why we were asked to create a campaign that makes an emotional connection with a young audience.
We see that, in these hypersocial times, millennials and Gen Z’ers can lose themselves in doubting, overthinking and worrying. Always trying to fulfill expectations of others and even pretend to be someone else to get that extra like.
Naked wants to help these kids with vitamins and empowering statements. Fuelling bodies and minds with vitamins and positive vibes. Encouraging youngsters all over the UK to be their true selves. Without any shame or apologies. Because the Naked you is a powerful you.
We created a batch of super short videos in different formats for social and digital OOH with some positive copy.
We see that, in these hypersocial times, millennials and Gen Z’ers can lose themselves in doubting, overthinking and worrying. Always trying to fulfill expectations of others and even pretend to be someone else to get that extra like.
Naked wants to help these kids with vitamins and empowering statements. Fuelling bodies and minds with vitamins and positive vibes. Encouraging youngsters all over the UK to be their true selves. Without any shame or apologies. Because the Naked you is a powerful you.
We created a batch of super short videos in different formats for social and digital OOH with some positive copy.
