INSHARED. WE ALL BENEFIT.



Most brands claim USP’s that aren’t really that unique. But InShared has a USP that only they can claim: They are the only insurance company that gives back the money they don’t need for insurance claims. This way they stimulate their clients to be extra carefull and avoid damages and little accidents. 

We repositioned InShared as a challenger by putting the spotlight on this unique way of working.
The past years, we missed consistency in InShared’s communication. That’s why we developed a visual device that can be used throughout all campaign expressions.
With the pink helping hand we created an impactful icon that can be used in both the campaign as well as on the website. For the kickoff two domains were selected: Cleverly stowing away smart keys to prevent car theft from outside and cleverly handling boxes of valuable items. These seem to be small things, but if all of us are a bit more careful we can prevent theft. And that’s a good thing, because money we don’t have to use for damages or theft will be given back to our customers; the yearly reward.


 
                                 

                                 

                                 
                               
                                 


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Buro: Fitzroy
Productie: Macgyver Amsterdam
Regie: Tobias Smeets