Feyenoord - Making Memories Campaign

Agency: Studio Beng Beng

MAKING MEMORIES BOMBER

After 7 years, Feyenoord has finally qualified again for the knockout phase of a European final tournament. An important moment for the club and perhaps even more so for the fans.

Studio Beng Beng loves a cultural crossover, so for this occasion we teamed up with with Depot Boijmans and Versatile Forever and created a unique wearable bomber jacket entirely out of vintage pennants, scarves, tickets and flags. Loyal supporters from all over the country donated their most precious Feyenoord items to wish our boys good luck on their way to European victory.

Memories of victory, brotherhood and pride. Sewn together forever in a contemporary piece of art. On display in Art depot Boijmans….Because to know where we’re going, we must remember where we’ve been....

MAKING MEMORIES GOSPEL

Feyenoord is not just a club, it’s a feeling. It’s not about winning or losing, but about experiencing it all together. Feeling the tension, sharing the joy and the sadness. Making new memories together.

We kick off the new (football) year with a declaration of love and a new pay-off: "Making Memories". Beng Beng created this pay-off for the club, the players and the fans. And for the sport that, despite everything that is going on in the world, continues to give us beautiful moments to look forward to. Moments ro remember.

For this special occasion we took a classic Rotterdam rave banger, a true Feyenoord anthem, and turned it into a feel good gospel song. We know every fan knows this one by heart.….So don’t hold back and sing along from the top of your lungs.

Let’s make 2022 a year to remember because the best memories are the ones we have yet to make...